I found West&East trough their Crowdfunding Campaign on Kickstarter. When I contacted the founder and designer Limeng Lu in order to learn more about the product and ideas behind, a cooperation was the result.
Challenge
Create visual content with the three different perfumes and transmit the values and ideas of the brand as much as the unique design system that allows the flacon the be fully recycled after use.
Solution
Photography
Create a set of images and Gifs for web and Social media usage. Embrace a simple and clean aesthetic that showcases the design and colors as much as the connection to nature and flowers.
Together with Iza from Iza’s Photocorner we created a set of portraits to showcase the use and sensuality of the perfumes and create a personal connection transmitted trough the images.
Editorial
Blog
A personal blogpost on my personal blog stellamina.com – about natural perfumes and their impact on our bodies and environment with West&East as a possible solution. Written in german.
Steller Stories
A steller story to also reach out to english speaking persons and a bigger community.
Impact
West&East produces perfumes that are 100% organic, vegan and recyclable. Trough the innovative design it is not only good for you but also good for nature. “Good karma that one can smell!“